yuri westplat freelance design

I’m an independent creative, good at making complex stuff understandable. I’m good at solving big, complicated design problems. I love to visualise the abstact and enjoy explaining things. I design digital products and services for large organisations. In addition to that, I teach design and run a startup or two.  I usually work as a freelance senior-level UX, UI or VD designer in agile teams, and you can hire me as as a design consultant for UX Strategy and Design Thinking. If you want me to organise UX related training or workshops, please contact me.

UX & UI Design

As a senior / director level UX, UI or VD designer I have been responsible for total production or parts of the production proces for complex information products. I have managed of multidisciplinary design- and production teams, reported and presented on corporate MT level. I have a deep understanding of user centered development, a strong visual design background, knowledge of current web technologies, excellent UXD skills, creative vision and a great eye for detail.


Co-founder Tech Startup – co- founder of the Amsterdam-based startup andSafety where I design mobile apps and cloud-based services for work in hazardrous environments.

Intrapeneur Educational enterprise – I initiated BATTERY; an in-house startup at the Amsterdam University of Applied Sciences. BATTERY offers paid  workshops and  courses for professionals.

Co-founder Car Sharing initiative – I was co- founder of the Amsterdam-based startup Toogethr. The company is still operating under new management.

Design lecturer

I develop (and sometimes teach) course programs and workshops on Design for Emerging TechnologiesUser Experience Design and Data Visualisation at the Interactive Media School, Amsterdam University of Applied Sciences (HvA).

I also facilitate design workshops and Design Thinking projects for professionals and companies.

I’m Working on my Masters’ Degree in Design at the Willem de Kooning Academie in Rotterdam. My research focuses on the effects intelligent enviroments have on human behavior, and I develop new UX practices for the Internet of Things.


I have over twenty years of solid experience in the design of interactive products for leading Dutch brands. I studied Publishing and  Information Design in the early nineties. After graduation I built my first website in 1994 and spent my entire career as a creative in the internet industry. I’ve worked on a great variety of large corporate clients and projects, mostly in the commercial sector: fashion, sports, events, consumer goods. Centraal Beheer, DTG.nl , Oilily, wehkamp.nl, TUI, Sanoma Digital, Droog Design, WE, Jantje Beton, Hippo, SV Ajax & AFC Ajax, De Bijenkorf, M&S Mode, Stichting Economisch Onderzoek, Zanox, nsHiSpeed, Vitae, Hunkemöller, Audax Publishing, M&S, Hogeschool van Amsterdam, Undutchables, Siennax, QPF, KPN, Amsterdam-Dakar Challenge and much, much more.