I’m an independent creative, good at making complex stuff understandable. I’m good at solving big, complicated design problems. I love to visualise the abstact and enjoy explaining things. I design digital products and services for large organisations. In addition to that, I teach design and run a startup or two.

I usually work as a freelance senior-level UX, UI or VD designer in agile teams, and you can hire me as as a design consultant for UX Strategy and Design Thinking. If you want me to organise UX related training or workshops, please contact me.

Freelance Design for your UX & UI

As a senior / director level UX, UI or VD designer I have been responsible for total production or parts of the production proces for complex information products. I have managed of multidisciplinary design- and production teams, reported and presented on corporate MT level. I have a deep understanding of user centered development, a strong visual design background, knowledge of current web technologies, excellent UXD skills, creative vision and a great eye for detail.

Enterpeneurship

Co-founder Tech Startup – co- founder of the Amsterdam-based startup andSafety where I design mobile apps and cloud-based services for work in hazardrous environments.

Intrapeneur Educational enterprise – I initiated BATTERY; an in-house startup at the Amsterdam University of Applied Sciences. BATTERY offers paid  workshops and  courses for professionals.

Co-founder Car Sharing initiative – I was co- founder of the Amsterdam-based startup Toogethr. The company is still operating under new management.

Fully qualified design lecturer

In the rapidly changing field of Digital Design, keeping up with latest developments is absolutely essential. So I try to spend about a third of my time researching new design practices, and passing on my skills to young designers.

I develop (and sometimes teach) course programs and workshops on Design for Emerging TechnologiesUser Experience Design and Data Visualisation at the Interactive Media School, Amsterdam University of Applied Sciences (HvA).

I also facilitate design workshops and Design Thinking projects for professionals and companies.

I’m Working on my Masters’ Degree in Design at the Willem de Kooning Academie in Rotterdam. My research focuses on the effects intelligent enviroments have on human behavior, and I develop new UX practices for the Internet of Things.

 

CV

I have over twenty years of solid experience in the design of interactive products for leading Dutch brands. I’ve worked on a great variety of large corporate clients and projects, most of them in the commercial sector: fashion, travel, publishing, consumer goods and insurance.

I studied Publishing and  Information Design in the early nineties. After graduation I built my first website in 1994 and spent my entire career as a creative in the internet industry. I’ve worked on a great variety of large corporate clients and projects, mostly in the commercial sector: fashion, sports, events, consumer goods. Centraal Beheer, DTG.nl , Oilily, wehkamp.nl, TUI, Sanoma Digital, Droog Design, WE, Jantje Beton, Hippo, SV Ajax & AFC Ajax, De Bijenkorf, M&S Mode, Stichting Economisch Onderzoek, Zanox, nsHiSpeed, Vitae, Hunkemöller, Audax Publishing, M&S, Hogeschool van Amsterdam, Undutchables, Siennax, QPF, KPN, Amsterdam-Dakar Challenge and much, much more.

Centraal Beheer, DTG.nl , Oilily, wehkamp.nl, TUI, Sanoma Digital, Droog Design, WE, Jantje Beton, Hippo, SV Ajax & AFC Ajax, De Bijenkorf, M&S Mode, Stichting Economisch Onderzoek, Zanox, nsHiSpeed, Vitae, Hunkemöller, Audax Publishing, M&S, Hogeschool van Amsterdam, Undutchables, Siennax, QPF, KPN, Amsterdam-Dakar Challenge and much, much more.


 Previous projects 1996 – 2016

  • Centraal Beheer – UX, Design Thinking
  • DTG – Service Design for mijnDTG.nl
  • AndSafety – Product Development, business development;
  • HvA CMD – developing 3rd year Course “Information Design”: educational design, coordination;
  • HvA CMD – developing 3rd year course “Explanation Design”: educational design;
  • Various – Visual Design, identities

2015
  • DTG – Service Design for mijnDTG.nl
  • Oililly – Visual Design. User Experience Design, Retail Funnels, online retail platform;
  • Amsterdam Creative Industries Network – Visual Design, citizens platform;
  • AMOO – Visual Design. User Experience Design.
  • AndSafety – Product Development, business development;
  • HvA CMD – developing 3rd year Minor “Vormgeving” (Visual Design): educational design, coordination;
  • HvA CMD – developing 3rd year Course “Data Visualisation”: educational design, coordination;
  • HvA CMD – developing 3rd year course “VORM (Composition)”: educational design;
  • Various – Visual Design, identities

2014
  • Oililly – Visual Design. User Experience Design, Retail Funnels, online retail platform;
  • SHARE.NL  –Creative Direction,Visual Design – Dutch Sharing Economy platform;
  • iBanx – User Experience Design, industrial safety apps;
  • ERWD – User Experience Design, Visual Design, online video depository;
  • Toogethr – Creative Direction, User Experience Design, Visual Design, business development;
  • HvA CMD – developing 3rd year course “Big IA (Advanced Information Architecture)”: educational design;
  • HvA CMD – developing 3rd year Course “Data Visualisation”: educational design, coordination;
  • Various – Visual Design, identities

2013
  • VolgensBartjes – Creative Direction, User Experience Design, Visual Design – discalculie tablet app:
  • Toogethr – Creative Direction, User Experience Design, Visual Design, business development;
  • MyFreeApp –User Experience Design, Visual Design, mobile startup app ;
  • Service Design Process visualisation – Service Canvass, Manual, Visual Design for sales-driven company;
  • CMD Report Visualisations – Infographics and Dataviz Design for annual report;
  • DMCI – Data Visualisation interface
  • HvA CMD – developing 3rd year Course “Data Visualisation”: educational design, coordination;
  • HvA CMD – developing 3rd year Minor “User Experience Design”: educational design, coordination;
  • Various – Visual Design, identities

2012
  • Sanoma Digital – visual design for new retail concept leef.nl
  • Summit Travel – visual design, identity & UxD travel website;
  • INCLUSIEF  –Visual Design, magazine;
  • HvA – HvA CMD – developing 3rd year Course “Data Visualisation”: educational design, coordination;
  • NS HiSpeed (LBi)- web & mobile interface for booking funnel: UxD;
  • Singel 80 – communication design, websites for facility management: concept, art direction
  • Various – Visual Design, identities

2011
  • wehkamp.nl – online store for large retailer: concepting, art direction, user experience design;
  • SEO Economic Research – developing cross-media publication Topics: UxD art direction
  • Delta Networks – corporate identity and websites: UxD art direction
  • INCLUSIEF  –Visual Design, magazine;
  • Solviteers – communication design, websites: UxD, concept, art direction
  • MCI Honours – promotions, Motion Graphics voor Honours programme HvA: concept, art direction

2010
  • vitae.nl – job engine & website for Vitae recruitment agency: concept, : Information Architecture Interaction Design
  • voorkappers: Information Architecture for large B2B & B2C webstore
  • Mister Wireframe – Viral for my own personal promotion: concept, copy and art direction.
  • MediaLAB – Motion Graphics, website, promotions interactive research institute: art, production
  •  roughmen.nl – website for creative agency Roughmen: Concept, interaction design, IA, art direction
  • MCI Honours – promotions, Motion Graphics voor Honours programme HvA: concept, art direction
  • Grote Helden – identity and communication strategy for Grote Helden foundation: : concept, art direction
  • Solarnova – corporate identity and website for Solar panel-lease: art direction

2009
  • Droog Design – interface webstore: information architecture, UX, art direction.
  • M&S – Motion Graphics / Narrowcasting for p.o.s. (cash register screens): art direction.
  • Autokompas – website for leading trade magazine car industry: information architecture, interaction design, art direction
  • ReMaTec News – website for global trade magazine on recyling: information architecture, interaction design, art direction
  • SaaSPlaza – interface SaaS office enviroment: art direction, UX
  • PIBA – information enviroment Haarlem and Enschede municipalities: art direction, Interaction design
  • Hunkemöller banners: art direction

2008
  • HP/De Tijd – website (unpublished) : concept, information architecture, interaction design, art direction
  • Bodique.com – Hunkemöller corporate website: information architecture, interaction design, art direction
  • hunkemöller – basics webstore: information architecture, interaction design, art direction
  • agens job finder application: art direction, interaction design
  •  droog design – concept, information architecture, interaction design
  • Ajaxlife.com / SV Ajax – website social network (+ editorial desing, logo, identity): Crossmedia concept, interaction design,information architecture, art direction
  • Challenge Company – amsterdam-peking challenge, red sea challenge: art direction
  • small and medium business websites – concept, information architecture, art direction, productie
  • various bannercampaigns: concept, information architecture, art direction

2007
  • Hunke.com – webstore Hunkemöller mens’ line: information architecture, interaction design, art direction, photo shoot
  • Weekend – website for Weekend magazine (+ editorial magazine design) : Crossmedia concept, information architecture, art direction
  • Aktueel – website for Aktueel magazine: Crossmedia concept, information architecture, art direction
  • Obraganza – dictionaries for mobile phones : concept, information architecture, interaction design, art direction
  • M&S Mode – online job engine: concept information architecture, interaction design art direction
  • Challenge Company – Amsterdam-Dakar Challenge: information architecture, art direction
  • small and medium business websites: concept, information architecture, art direction
  •  various bannercampaigns: concept, information architecture, art direction

2006
  •  ZANOX web advertising network – interactieve bannercampaigns, concept, interaction design information architecture, art direction
  • M&S mode – website (2e iteration): concept, information architecture, interaction design, art direction
  • Undutchables recruitment – online job engine: information architecture, interaction design, art direction
  •  SEO Economisch Onderzoek – website: concept, information architecture, art direction
  • TUI.nl – corporate website travel agency (2e iteration): Interaction Design: interaction design, art direction;
  •  small and medium business websites: concept, information architecture, art direction
  • various bannercampaigns: concept, information architecture, art direction

2005
  • TUI intranet – art direction
  • Roughmen.nl – site for freelancers: concept, information architecture, interaction design, art direction
  • small and medium business websites: concept, information architecture, art direction
  • various bannercampaigns: concept, information architecture, art direction

2004
  • M&S mode – website (1st iteration): information architecture, interaction design, art direction
  • TUI – sites for TUI brands: information architecture, interaction design, art direction
  • various bannercampaigns: concept, information architecture, art direction
  • small and medium business websites: concept, information architecture, art direction

2003
  • Lastminute.nl – lastminute website TUI: art direction
  • station centraal – luxury brand TUI : Crossmedia concept information architecture, art direction
  • small and medium business websites: concept, information architecture, art direction
  • various bannercampaigns: concept, information architecture, art direction

2002
  • Hollandinterational.nl – TUI website Holland International: art direction
  • worldoftui.nl – introduction TUI Nederland: art direction
  • TUI interactive screensaver: concept, information architecture, art direction
  • huistekoop.nl – DIY real estate site : art direction
  • Nederlandse MededingingsAutoriteit – HR campaign and website: concept, information architecture, art direction
  • various bannercampaigns – concept, information architecture, art direction
  • small and medium business websites: concept, information architecture, art direction

2001
  • QPF.nl – website Quote Personal Finance: information architecture, art direction
  • Nederlandse MededingingsAutoriteit: CD Rom: art direction
  • TUI.nl – touroperator (1st iteratie): Interaction Design: art direction
  • small and medium business websites: concept, information architecture, art direction
  • various bannercampaigns: concept, information architecture, art direction

1995-2000
  • Jantje Beton – website (2 iterations): concept, information architecture, art direction
  • Brand Dating 1st version – website: information architecture, art direction
  •  KPN Mobile – Scoren Met SMS, interactive game: concept, information architecture,
    art direction,production
  •  Nederlands Foto Archief – online museum catalog site: concept, art direction
  • KLM – Marketing Intranet: art direction
  • KPN GO – interactive store: concept, information architecture
  • Red Cross (Nederlandse Rode Kruis) – website: concept, art direction
  • Nationale Carrièrebeurs – concept, information architecture, art direction
  • AFC AJAX – copy, information architecture
  • Memory Magazine – concept, information architecture, art direction
  • Grote Clubactie – website – (2 iterations) – concept, information architecture, art direction
  • Bijenkorf.nl – Drie Dwaze Dagen website – concept, information architecture, art direction
  • Bijenkorf.nl – website (2 iterations) – concept, information architecture, art direction
  • Bijenkorf Business Class – gifts site: concept, art direction
  • Bijenkorf – Screensaver: concept, art direction
  • Heineken – Music Guru (interactive game): concept, information architecture, art direction
  • small and medium business websites: concept, information architecture, art direction
  • various bannercampaigns: concept, information architecture, art direction

 

In the rapidly changing field of User Experience Design, keeping up with latest developments is absolutely essential so I try to spend at least a third of my working hours teaching and studying design. I’m currently working on four projects: a Tech Startup, Freelance Design Consultancy, teaching design and my masters thesis in Design Research.