I have a BA in Publishing and an MA in Design. I built my first website in 1994 and spent my entire career as a creative in the internet industry. I have over twenty-five years of solid experience in the design and production of interactive products for leading Dutch brands.
In the past, I co- founded the ridesharing app Toogethr and the cloud-based service andSafety.
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I’m an independent creative. I usually work as a Digital Product Designer. Most of my recent design work is in Human-Agent Interaction: user-friendly products and services supported by automated, decision-making algorithms. Next to my design business, I teach design at the Amsterdam University of Applied Sciences.
In my current design research I explore new value propositions for Chat and Voice interfaces and the underlying algorithms. I make digital tools that empower individuals and small groups.
I’m frequently hired as a hands-on consultant for Reseach & Development, Product Strategy and Design Thinking.
I have over twenty years of experience in the design of interactive products for leading Dutch brands. I usually work in a senior-level position in UX, IA, UI or VD.
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