I’m frequently hired as a hands-on consultant for Reseach & Development, Product Strategy and Design Thinking. I usually work in a senior-level position in UX, IA, UI or VD.
I have a BA in Publishing and an MA in Design. I built my first website in 1994 and spent my entire career as a creative in the internet industry. I have over twenty-five years of solid experience in the design and production of interactive products for leading Dutch brands.
In the past, I co- founded the ridesharing app Toogethr and the cloud-based service andSafety.
Next to my design business, I teach design at the Amsterdam University of Applied Sciences.
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I’m an independent creative and I usually work as a Digital Product Designer.
Most of my recent design work is in Human-Agent Interaction: user-friendly products and services supported by automated, decision-making algorithms.
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I believe that well-established conversation protocols from current therapy-, coaching- and educational practice can be used for new -empowering – types of interactions between humans and robots.
To test this hypothesis, I explore, design and make experimental bots together with a group of like-minded designers and researchers. With the things I learn I create products and ventures that empower the disadvantaged. I share my insights with companies, students and co-researchers.